There are footballs flying around all over social media. But they’re flying around for good reason. In collaboration with SlumSoccer, we recently launched #PassitForward, an initiative to spread the football fever and raise donations for Edukick – a program in Nagpur to help over 200 boys and girls from underprivileged families, and empower them with football.
To kick off the initiative, we brought out our best fleet..of players!
And then, Sunil Chhetri, the captain of the Indian Football team, stepped up the game with his skills.
What followed was a chain of celebrities, professional footballers and TV personalities who passed the ball forward to support this great cause.
The folks from Roadies joined in too, and boy did they surprise us!
Looks like Rannvijay really knows his stuff.
Robin Singh dropping some swag right here.
And then, the start-up fraternity joined in, and took the ball game to a whole new level.
— OLA (@Olacabs) November 3, 2015
We passed it forward to the tribe at Amazon, who caught it enthusiastically and left us amaz-ed!
— Amazon.in (@amazonIN) November 4, 2015
And then everybody joined the party!
— OnePlus India (@OnePlus_IN) November 4, 2015
The fever spread to Zomato, who were, as always, hungry for a new challenge!
— Zomato India (@ZomatoIN) November 4, 2015
Zomato passed it forward to the beautiful people at Flipkart, who literally put their best foot forward and also pledged to donate a 100 footballs to Slum Soccer!
— Flipkart (@Flipkart) November 4, 2015
Flipkart flipped the ball on to Myntra, who stayed true to their name, and shot a video in great fashion!
— Myntra (@myntra) November 5, 2015
We saw quite an epidemic, that reached all the corners of the country.
And the ball has been rolling since! All the beautiful people are doing their bit to contribute to this cause. We’re sure you can’t control yourself now. Want to contribute?
It’s painfully simple. Just pull a trick, upload the video, nominate your friends and don’t forget to #PassitForward!