Olacabs started as a result of our personal frustration with car rentals. We had been through a very bad experience and wanted to start a company to provide a great experience to travellers. We initially assumed that the biggest problem would be to enable online advance bookings for car rentals, which have been till now sourced and booked offline. It turned out that customers were very willing to pay online and drivers were also happy that they were getting additional bookings. As we moved along and served more customers, we realized that a car rental experience goes much beyond just booking the car. And to stay true to our goal of providing the best customer experience, we had to move beyond just providing a booking platform to ensuring the end-to-end experience is awesome! As the Tony Hsieh book inspired title of this post says, we’re “Delivering Happiness”!