We are happy to announce that Ola Play, our connected car platform for ridesharing, is now available for all our customers through the Prime Play category.
Ola Play was launched in November 2016, and until now it has been exclusively available for Ola Select customers.
Beyond offering a highly personalized experience for users during their rides, Ola Play also allows various partners like Apple Music, Sony LIV, AIB, TVF, Audio Compass and Fynd, to build a high quality interactive experience for users.
Ankit Jain, Head of Ola Play at Ola, said, “With Ola Play, our aim is to create an experience that is better than owning a car. In the ridesharing world, both drivers and riders are customers and Play has solved both their needs in a unique manner. The response from our Ola Select customers has been phenomenal and a vast majority of current users requested Prime Play rides for all their travel requirements. While Ola Select customers will continue to be patrons of this platform, we are excited to offer Prime Play for all Ola customers as we continue to transform the ridesharing experience in India.”
Here is what Uday Sodhi, EVP and Head – Digital Business of Sony LIV has to say about Ola Play, “Sony LIV recognised the changing face of mobility, very early on. Partnering with Ola to offer interesting, curated content for its Select customers was a good starting point. We have received encouraging response from Select users so far, and are extremely excited about reaching out to a larger audience base of all Ola customers, as we start to penetrate deeper into the audience mindspace, and entertain and engage them on the move with our unique content offerings.”
Ola Play is currently available in Bangalore, Mumbai and Delhi and it will be extended to 50,000+ Ola Prime vehicles within the next 3 months.